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PRESS RELEASE PACKAGE 1
PRESS RELEASE PACKAGE 2
PRESS RELEASE PACKAGE 3
What Is a Press Release / News Release?
A regular cadence of meaningful news can help a company stand out and build mindshare with journalists over time. That’s where the press release (or news announcement) comes in.
A press release is an official announcement (written or recorded) that an organization issues to the news media and beyond. Whether we call it a “press release,” a “press statement,” a “news release,” or a “media release,” we’re always talking about the same basic thing.
Benefits of Press Releases
Press releases are the most commonly used public relations tool in PR campaigns. Affordable cost, reaching the target audience, ad value, contribution to the branding process and sustainability are key benefits of press releases. They also contribute to improving the recognition, reliability, image, reputation, prestige, revenues and visibility of people, organizations or institutions. In this article, we summarize the ten benefits of press release distribution.
- Communicating with Target Audience
Press releases offer an effective way of reaching your target audience. The impact that a press release you prepare to reach your target audience would have is directly correlated to its newsworthiness and having an authentic style that does not feel like an advertisement. Communicating with the target audience through print and online media can have a longer-lasting effect on brand recognition. When readers see your name in a medium that publishes content aimed at your target audience, it would have a better impact in terms of your brand image and reputation.
- Advertisement Value
Print and online media sustain their presence through ads and relations with advertisers. An individual, organization or institution would generally need to place an ad in order to be featured in newspapers, magazine, news sites and blogs. Press releases have advertisement effect, albeit indirectly. The main difference between a press release and other advertisement processes is the fact that a press release costs less. Advertisement or ad value, which measures how much an ad would cost in the mediums that cover the press release, is a metric included in the reports of online PR agencies.
- Search Engine Optimization and Recognition
Press release copy, created by considering Search Engine Optimization criteria, helps you to appear in online searches. The level of coverage you get with your press releases in online news sites has a significant effect on your recognition in search engines. Press releases that include the targeted keywords support your SEO efforts. When you carry out regular media communications, your name comes up more often in searches and search engines perceive you as a source. Writing SEO-compliant press releases may increase your website traffic and ensure search results to your advantage.
Press releases increase the visibility of your brand in the media. Being the first brand that comes to mind, or Top of Mind – TOM is key for all businesses operating in sales. With press release activities planned for the long term, you can improve your recognition and chances of being preferred in the purchasing decision.